AV-Medien Service | Privacy Policy

General Information

This privacy policy contains detailed information about what happens to your personal data when you visit our website https://www.avmedienservice.de. Personal data is any data that can be used to identify you personally. We strictly adhere to the legal provisions when processing your data, in particular the General Data Protection Regulation (GDPR), and attach great importance to ensuring that your visit to our website is completely secure.

Data controlling entity

The data controller responsible for the collection and processing of personal data on this website in accordance with data protection regulations is:

AV-Medien Service GmbH

Neumann-Reichardt-Straße 27-33 | Haus 20

22041 Hamburg

Germany

Phone: +49 40 284044 - 0

Email: info@avmedienservice.com

Access data (server log files)

When you visit our website, we automatically collect and store access data in server log files; this data is transmitted to us automatically by your browser. This includes:

The browser type and version used by your computer
The operating system used by your computer
Referrer URL (the source or link from which you accessed our website)
Host name of the accessing computer
Date and time of the server request
The IP address currently used by your PC (in anonymised form where applicable)

We are generally unable to identify specific individuals, nor is this our intention. Such data is processed in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interest in improving the stability and functionality of our website.

To make visiting our website more user-friendly and to enable the use of certain features, we use so-called cookies. These are small text files that are stored on your device. Cookies cannot run programs or transmit viruses to your computer system.

Cookies that are necessary for the execution of the electronic communication process or for the provision of certain functions requested by you are stored on the basis of Article 6(1)(f) of the GDPR. We have a legitimate interest in storing cookies to ensure the technically flawless and optimised provision of our services. Where other cookies (e.g. cookies used to analyse your browsing behaviour) are stored, these are dealt with separately in this privacy policy.

Most of the cookies we use are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited.

§1 Web analytics tools and advertising

1.1 Google Analytics

Our website uses the web analytics service Google Analytics, specifically Google Analytics 4. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of our website. In Google Analytics, all data from devices located in the EU (based on the geographical location according to the IP address) is collected via domains and servers in the EU before the traffic is forwarded to Analytics servers for processing.

The legal basis for the processing of your data is the consent you have given via the cookie consent tool in accordance with Article 6(1)(a) of the GDPR.

a) IP anonymisation

The IP anonymisation feature is automatically enabled on this website for Google Analytics. This means that Google truncates your IP address within EU member states or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activity and to provide us with other services relating to website and internet usage. According to Google, IP addresses are not logged or stored in Google Analytics, but are merely processed temporarily for geolocation purposes and deleted immediately afterwards. The IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google.

b) Processing of orders

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

c) Archiving period

Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android Advertising ID) is deleted after 2 months. For further details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=en

d) Right of withdrawal

Many data processing operations are only possible with your explicit consent. Where the processing of your data is based on your consent, you have the right to withdraw your consent to the processing of data at any time with future effect, in accordance with Article 7(3) of the GDPR, by accessing the cookie settings and changing your selection there. Withdrawing your consent does not affect the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. The storage of data for billing and accounting purposes remains unaffected by any withdrawal.

You can find more information on how user data is handled by Google Analytics in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

For further information on data protection, please refer to Google’s Privacy Policy:

https://policies.google.com/privacy?hl=en&gl=en

1.2 Google Tag Manager

Our website uses Google Tag Manager. The provider is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). Google Tag Manager is a solution that enables marketers to manage website tags via a user interface. The tool that implements the tags is a cookie-free domain and does not store any personal data. The tool triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in effect for all tracking tags implemented using Google Tag Manager.

1.3 Google Ads and Google Conversion Tracking

Our website uses Google Ads (formerly Google AdWords). Google Ads is an online advertising programme provided by Google.

Google Ads enables us to draw attention to our offers using advertising materials on external websites and to determine how successful individual advertising measures are. This helps us to show you adverts that are of interest to you, to make our website more interesting for you and to ensure a fair calculation of advertising costs.

As part of Google Ads, we use what is known as conversion tracking. The adverts are delivered by Google via so-called ‘ad servers’. For this purpose, we use so-called ad server cookies, which enable us to measure certain performance metrics, such as the display of adverts or clicks by users. When you click on an advert placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. These cookies enable Google to recognise your web browser. If you visit certain pages on our website whilst the cookie is still valid, Google and we can recognise that you clicked on the specific ad and were redirected to that page.

Every Google Ads customer is assigned a different cookie. This means that cookies cannot be tracked across the websites of Ads customers. The following information is usually stored with the cookie as analytical data: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (indicating that the user no longer wishes to be targeted). The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Ads customers are informed of the total number of users who clicked on their advert and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The consolidation of the data collected in your Google Account is based solely on your consent, which you may give or withdraw via Google (Article 6(1)(a) of the GDPR). In the case of data collection processes that are not consolidated in your Google Account (e.g. because you do not have a Google Account or have objected to the consolidation), the collection of data is based on Article 6(1)(f) of the GDPR. The legitimate interest arises from the fact that we have an interest in the anonymised analysis of visitors to our website for advertising purposes, in order to optimise both our website and our advertising.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=en

Social media

Facebook-Plugins (Like & Share-Button)

Our website incorporates plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Facebook”). You can recognise the Facebook plugins by the Facebook logo or the “Like” button on our website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_EN

We prevent the unintentional and unauthorised collection and transmission of personal data to Facebook by using a so-called ‘two-click’ solution. To activate the plugin, the user must click on the button. It is only upon clicking this button that the collection of personal information and its transmission to the service provider is triggered. We would like to point out that, as the website operator, we have no knowledge of the content of the data transmitted or of its use by Facebook.

‌Information regarding the purpose and scope of data collection, as well as the further processing and use of data by Facebook, and your rights in this regard and the settings available to protect your privacy, can be found in Facebook’s Privacy Policy at: https://www.facebook.com/privacy/center/?locale=en_GB

Instagram Plugin

Our website incorporates features from the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (‘Instagram’). The plugins are identified by an Instagram logo, for example in the form of an ‘Instagram camera’. You can find an overview of the Instagram plugins and what they look like here: https://about.instagram.com/blog/announcements/introducing-instagram-badges-for-webpage-embedding

We prevent the unintentional and unauthorised collection and transmission of personal data to the service provider by using a two-click solution. To activate the social plugin, the user must click on the button. It is only upon clicking that the collection of personal information and its transmission to the service provider is triggered. We would like to point out that, as the website operator, we have no knowledge of the content of the data transmitted or its use by Instagram.

‌Information regarding the purpose and scope of data collection, as well as the further processing and use of data by Instagram, and your rights in this regard and the settings available to protect your privacy, can be found in Instagram’s privacy policy at: https://instagram.com/about/legal/privacy/

(Twitter) Plugin

Our website uses features provided by the X (Twitter) service. The provider is X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (“X (Twitter)”).

We prevent the unintentional and unauthorised collection and transfer of personal data to the service provider by using a two-click solution. To activate the social plugin, the user must click on the button. It is only upon clicking that the collection of personal information and its transfer to the service provider is triggered.

When you use X (Twitter) and the ‘Retweet’ function, the websites you visit are linked to your X (Twitter) account and published in your X (Twitter) feed. This involves the transfer of data to X (Twitter). We have no knowledge of the content of the data transmitted or how X (Twitter) uses this data. Further details can be found in X (Twitter)’s privacy policy: https://x.com/en/privacy

You can change your privacy settings on X (Twitter): https://twitter.com/account/settings

Further information on the purpose and scope of data collection, as well as the further processing and use of data by X (Twitter), and your rights in this regard and the settings available to protect your privacy, can be found in X (Twitter)’s privacy policy at: https://x.com/en/privacy

YouTube Plugin

Our website uses YouTube plugins to integrate and display video content. The provider of the video portal is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”)

We prevent the unintentional and unwanted collection and transmission of personal data to the service provider by using a two-click solution. To activate the social plugin, the user must click on the button. It is only upon clicking that the collection of personal information and its transmission to the service provider is triggered. We would like to point out that, as the operator of the website, we have no knowledge of the content of the data transmitted or of its use by YouTube.

nformation regarding the purpose and scope of data collection, as well as the further processing and use of the data by YouTube, and your rights in this regard and settings options for protecting your privacy, can be found in YouTube’s privacy policy at: https://policies.google.com/privacy

Contact form

If you contact us by email or via a contact form, the data you provide, including your contact details, will be stored so that we can process your enquiry or be available to answer any follow-up questions. This data will not be disclosed to third parties without your consent.

The processing of data entered into the contact form is carried out exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You may withdraw your consent at any time. An informal email is sufficient to withdraw your consent. The lawfulness of data processing operations carried out prior to withdrawal remains unaffected by the withdrawal.

Data transmitted via the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or there is no longer any need to store the data. Mandatory legal provisions – in particular retention periods – remain unaffected.

Use and disclosure of data

We will never sell or otherwise market the personal data you provide to us, for example via email (such as your name, address or email address), to third parties. Your personal data will only be processed for the purpose of corresponding with you and solely for the purpose for which you provided the data to us. To process payments, we pass on your payment details to the bank responsible for the transaction.

Data collected automatically when you visit our website is used solely for the purposes stated above. The data is not used for any other reason.

We assure you that we will not otherwise pass on your personal data to third parties, unless we are legally obliged to do so or you have given us your prior consent.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the website operator, our website uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the padlock symbol in your browser’s address bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

§2 Retention period

Personal data provided to us via our website will only be stored until the purpose for which it was provided has been fulfilled. Where commercial and tax law retention periods apply, the storage period for certain data may be up to 10 years.

§3 Rights of data subjects

In accordance with the relevant legal provisions, as a data subject, you have the following rights in relation to your personal data vis-à-vis the data controller:

3.1 Right of withdrawal

Many data processing operations are only possible with your explicit consent. Where the processing of your data is based on your consent, you have the right to withdraw your consent to the processing of data at any time with future effect, in accordance with Article 7(3) of the GDPR. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent prior to withdrawal. The storage of data for billing and accounting purposes remains unaffected by such withdrawal.

3.2 Right of access

You have the right, in accordance with Article 15 of the GDPR, to request confirmation from us as to whether we are processing personal data relating to you. If such processing is taking place, you have the right to obtain information regarding your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the envisaged storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved, the significance for you and the intended consequences of such processing, as well as your right to be informed of the safeguards provided under Article 46 of the GDPR in the event of your data being transferred to third countries.

3.3 Right to rectification

You have the right, in accordance with Article 16 of the GDPR, to request at any time the immediate rectification of inaccurate personal data concerning you and/or the completion of your incomplete data.

3.4 Right to erasure

You have the right, in accordance with Article 17 of the GDPR, to request the erasure of your personal data, provided that one of the following grounds applies:

You have the right, in accordance with Article 17 of the GDPR, to request the erasure of your personal data if any of the following grounds apply:
You withdraw your consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
You object to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR.
The personal data has been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member State to which we are subject.
The personal data was collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.

However, this right does not apply where the processing is necessary:

to exercise the right to freedom of expression and information;
to comply with a legal obligation which requires processing under Union or Member State law to which we are subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in us;
for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR;
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) of the GDPR, in so far as the rights of the data subject are likely to render impossible or seriously impair the achievement of the objectives of such processing; or
for the establishment, exercise or defence of legal claims.

If we have made your personal data public and are obliged to erase it in accordance with the above, we will take reasonable steps, including technical measures, taking into account the available technology and the cost of implementation, to inform the controllers processing the personal data that you, as the data subject, have requested the deletion of all links to your personal data or of copies or replicas of such personal data.

3.5 Right to restriction of processing

You have the right, in accordance with Article 18 of the GDPR, to request the restriction of the processing (blocking) of your personal data. To do so, you may contact us at any time at the address provided in the legal notice. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data held by us, we usually need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
If we no longer require your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection under Article 21(1) of the GDPR, a balancing of interests between yours and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may – apart from storage – only be processed with your consent, or for the purpose of establishing, exercising or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the EU or a Member State.

3.6 Right to information

If you have exercised your right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom your personal data has been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. Under Article 19 of the GDPR, you have the right to be informed of these recipients upon request.

3.7 The right not to be subject to a decision based on automated processing, including profiling

You have the right, in accordance with Article 22 of the GDPR, not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you.

This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and us
is permitted under the law of the Union or of a Member State to which the controller is subject, and that law provides for suitable measures to safeguard your rights and freedoms and your legitimate interests, or
is based on your explicit consent.

However, in the cases referred to in paragraphs (1) to (3), decisions must not be based on special categories of personal data as defined in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) applies and appropriate measures have been taken to safeguard your rights and freedoms as well as your legitimate interests.

3.8 Right to data portability

Where the processing is based on your consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and is carried out by automated means, you have the right, pursuant to Article 20 of the GDPR to receive the personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit it to another controller, or to request that it be transmitted to another controller, insofar as this is technically feasible.

3.9 Right to object

Where we base the processing of your personal data on the balancing of interests pursuant to Article 6(1)(f) of the GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation; this also applies to profiling based on this provision. The specific legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data in question, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims (objection under Article 21(1) of the GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for the purposes of direct marketing (objection under Article 21(2) of the GDPR).

In the context of the use of information society services – notwithstanding Directive 2002/58/EC – you have the option of exercising your right to object by means of automated procedures using technical specifications.

3.10 Right to lodge a complaint with the relevant supervisory authority in accordance with Article 77 of the GDPR

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

The supervisory authority responsible for us is:

Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit
Ludwig-Erhard-Str. 22 7.OG
20459 Hamburg (Germany)
Phone: 040/428 54-40 40
Email: mailbox@datenschutz.hamburg.de
Internet: https://www.datenschutz-hamburg.de

Validity and amendments to this privacy policy

This Privacy Policy comes into effect on 1 January 2026. We reserve the right to amend this Privacy Policy at any time in accordance with applicable data protection regulations. This may be necessary, for example, to comply with new legal requirements or to reflect changes to our website or new services offered on our website. The version available at the time of your visit shall apply.

Should this privacy policy be amended, we intend to publish any changes to our privacy policy on this page so that you are fully informed about what personal data we collect, how we process it and under what circumstances it may be disclosed.

2026 AV-Medien Service GmbH