I. Name and address of the responsible person
The responsible person within the context of the General Data Protection Regulation and other national data protection laws of the member states as well as any other legal data protection provisions is:
AV-Medien Service GmbH
Neumann-Reichardt-Straße 27-33 | Haus 20
22041 Hamburg (Germany)
Phone: +49 40 284044 0
II. Name and address of the data protection administrator
The data protection officer of the data controller is:
AV-Medien Service GmbH
Neumann-Reichardt-Straße 27-33 | Haus 20
Phone: +49 40 284044 - 0
III. General information about data processing
1. Scope of processing of personal data
As a general rule, we only process personal data of our users in so far as this is necessary for the purpose of providing a functional website as well as our content and services. The processing of personal data of our users is regularly only done with the consent of the user. An exception applies in those cases in which obtaining prior consent is not possible for actual reasons and the processing of the data is permitted by legal regulations..
2. Legal basis for the use of personal data
If we request the consent of the data subject for the processing of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal base. When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures. If processing of personal data is necessary to comply with a legal obligation to which our company is subject, Art. 6 (1) c GDPR serves as the legal basis. In the case that essential interests of the data subject or another natural person make the processing of personal data necessary, Art. 6 (1) (d) GDPR serves as the legal basis. If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, primary rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) (f) GDPR serves as the legal basis for the data processing.
3. Data deletion and storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage no longer applies. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.
IV. Website hosting and log file creation
4. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data will be collected:
Information about the type of browser and the version used
The user's internet service provider
The IP address used by the user
The date and time of access
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
5. Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 Paragraph 1 lit. f GDPR.
6. Reason for the data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. These purposes are also our legitimate interest in data processing according to Art. 6 paragraph 1 lit. f GDPR.
7. Period of storage
We will delete the data as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the purposes of providing the website, this is the case when the respective session has ended. In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.
8. Possibility of objection and removal
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
V. Cookies use
a) Description and scope of data processing
b) Legal basis for data processing
The legal basis for the processing of personal data using cookies is Art. 6 paragraph. 1 lit. f GDPR.
c) Purpose of the data processing
d) Duration of storage, possibility of objection and removal.
9. Description and scope of data processing
On our website there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us. For this purpose, your e-mail address and optionally your first and last name are required. In addition, the date and time of registration and the IP address of the calling computer are transmitted.
If you purchase goods or services from us and provide your e-mail address, this may subsequently be used by us to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.
No data will be passed on to third parties in connection with the processing of data for the dispatch of newsletters. The data is used exclusively for sending the newsletter and stored on our company servers.
10. Legal basis for the data processing
The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 paragraph 1 lit. a GDPR if the user has given his consent.
The legal basis for sending the newsletter as a result of the sale of goods or services is article 7, paragraph 3 UWG Act against Unfair Competition.
11. Purpose of data processing
The collection of the user's e-mail address serves to deliver the newsletter.The collection of other personal data during the registration process serves to prevent misuse of the services or the e-mail address used.
12. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Accordingly, the user's e-mail address is stored as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is usually deleted after a period of seven days.
13. Possibilities of objection and removal
The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter.
This also enables revocation of the consent to the storage of the personal data collected during the registration process.
VII. Web analysis by Google Analytics
14. Scope of the processing of personal data
We use Google Analytics on our website, a web analytics service provided by Google Inc ("Google") to analyze the surfing behavior of our users. The software sets a cookie on the user's computer (for cookies, see already above). If individual pages of our website are called up, the following data is stored:
Two bytes of the IP address of the user's calling system.
The accessed web page
The website from which the user reached the accessed website (referrer)
The subpages accessed from the accessed web page
The time spent on the website
The frequency with which the website is accessed
The software usually runs on Google servers in the USA. A storage of the personal data of the users only takes place there. The data is not passed on to third parties. The software is set so that the IP addresses are shortened. In this way, an assignment of the shortened IP address to the calling computer is no longer possible.
15. Legal basis for the processing of personal data
The legal basis for the processing of the users' personal data is Art. 6 paragraph 1 lit. f GDPR.
16. Purpose of data processing
The processing of the users' personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. In these purposes also lies our legitimate interest in processing the data in accordance with Art. 6 paragraph 1 lit. f GDPR. By anonymizing the IP address, the interest of users in their personal data protection is sufficiently taken into account.
17. Duration of storage
The data will be deleted as soon as it is no longer required for our recording purposes.
18. Possibility of objection and removal
We offer our users the option of opting out of the analysis process on our website. To do this, you must follow the corresponding link. In this way, another cookie is set on their system, which signals to our system not to store the user's data. If the user deletes the corresponding cookie from their own system in the meantime, they must set the opt-out cookie again.
You can find more information about the privacy settings of the software at the following link: